“I can do anything I set my mind to!”

This is what I keep telling myself the moment I walked out of the corporate office knowing that I won’t ever be coming back.

I remember standing in my home office on that first morning, hyperventilating, and asking myself, “What. Have. You. Done?”. I had just walked away from a lucrative corporate job because I wanted to do more and I wanted to BE more than my job was allowing. I knew in my heart that I was destined for more.

To overcome that dreadful feeling, I turned on The Black Eyed Peas, “I Gotta Feeling”, began dancing, and realized everything was going to be OK. After all, I was starting my own marketing agency, and if there was anything I DID know was how to launch brands. I just had to launch my own now. No pressure. And it wasn’t easy. I had 2 little babies who were pretty demanding, as all babies are.

Oh, and did I mention that I started my company at the peak of the recession?

I know that is a brave thing to do. It was the scariest thing I did, believe me. But when I set my mind on something, I just have to go for it!

Braving the decision to go from being employed to being an employer

After launching dozens of brands and working with hundreds of organizations I’ve learned that it’s never too late to launch or relaunch your business.

Every day is a fresh start to declare, “Today is the day I will take my business to the next level!”

When I started my own agency, my “Why” was helping business owners like me. Those brave and bold enough to go off on their own and BUILD something. In those early days, when businesses were shutting their doors or cutting back on advertising because they were hit hard by the recession, I proposed that they give marketing a shot and see what happens. I wanted to help them. And it worked! Before long, I didn’t have time to dance to The Black Eyed Peas. I had to get to work. And Girl was I busy!

I believe that content creation will make them the “expert” in their own industry.

When businesses stop trying to sell to customers and instead build the know, like, and trust factor to become a trusted advisor, customers will find THEM and buy.

How will marketing help your business? 

Marketing is a blend of psychology and sociology, a little bit art and a little bit science. I love exploring what makes people tick, and how I could leverage that knowledge to help them get what they want or need. Marketing is understanding the psychology of the consumer, their shopping and buying habits, their pain points, and the best way to take that information and create a marketing plan that can help businesses solve their ideal customers’ problems.

I love helping business owners design creative marketing strategies so that they stand out from their competition. I also love to share my tools, tips, and tricks to help you do it on your own. And nothing would make me happier than to empower you to grow your brand all by yourself!

Today, I am excited to teach smart cookies like you to market your own brand. After all, no one knows YOUR businesses better than YOU! And don’t worry, because I promise to share everything I know AND make it easy for you to be the Chief Marketing Officer of YOU, Inc.!

barbara gobbi